Cyberjaya, 18 January 2010 – Embedded Wireless Labs’ project manager Christian Manager has been invited by MDEC to speak at the MSC Malaysia’s industry Knowledge Sharing Session on 20th January on effectively implementing Six Sigma approaches in organisational marketing activities.
Six SIgma is a methodology to relate the voice of the customer to the voice of the business and establish a performance driven culture to create improvements in organizations’ top-line growth and bottom line results. MDEC’s Capability Development Programme introduced Six Sigma as part of their “Innovate My Process” Programme to promote international best practices among MSC Malaysia companies.
The MSC Malaysia Industry Knowledge Sharing Session will showcase participants of CDP’s hugely successful Six Sigma programme to deliver insights on their projects. Christian will speak on using Six Sigma to enhance web user experience and share insights on how Six Sigma could be applied successfully in marketing and commercial initiatives. EWL project managers Christian Kumar and Faizal Sanusi’s Six Sigma graduation project, “Six Sigma in Increasing Corporate Website Visitor Traffic” was one of two projects highlighted at the Six Sigma graduation ceremony recently.
Other speakers at the event are Six Sigma consultants Sharil Goh, CEO of Lean Applied, Dr Arul Aruleswaran, Managing Director & Consultant and CC Tham, Master Black Belt consultant (both from LSS Academy) and Zech Lim, Senior Manager, Eacap.
For programme and profile of speakers – http://cdp.mscmalaysia.my/eflyers/SixSigmaAT290110.html
– Press Statement by Embedded Wireless Marketing